منابع مشابه
Selling to Overconfident Consumers
Firms commonly offer three-part tariffs, or menus of three-part tariffs, in a variety of contexts. A three-part tariff consists of a fixed fee, an included allowance of units for which the marginal price is zero, and a positive marginal price for additional usage beyond the allowance. A prime example is the US cellular phone services market in which firms typically offer consumers plans consist...
متن کاملSelling to Overcondent Consumers
Consumers may overestimate the precision of their demand forecasts. This overcon dence creates an incentive for both monopolists and competitive rms to o¤er tari¤s with included quantities at zero marginal cost, followed by steep marginal charges. This matches observed cellphone service pricing plans in the US and elsewhere. An alternative explanation with common priors can be ruled out in fav...
متن کاملOverconfident Consumers in the Marketplace
W hen consumers sign contracts, expectations about future usage of the product or service matter. For instance, the value provided by car insurance depends on how likely a consumer believes she is to file a claim; the value provided by a gym membership depends on how often a consumer anticipates going to the gym; and the value provided by a cellular phone contract depends on how many gigabytes ...
متن کاملWeb Appendices to Selling to Overcondent Consumers
This appendix provides additional intuition based on option pricing for the result in Proposition 2. Consider the case of monopoly. At time one, the monopolist is selling a series of call options, or equivalently units bundled with put options, rather than units themselves. The marginal price charged for a unit q at time two is simply the strike price of the option sold on unit q at time one. T...
متن کاملSelling to Consumers with Intransitive Indifference*
We are indifferent between two cups of coffee when one differs from the other in having only one more grain of sugar. But such an indifference is not transitive, because eventually, after many enough grains of sugar are added, we will become able to tell one cup is sweeter than the other. When consumers feature intransitive indifference, putting a bad deal alongside a good deal can boost the sa...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2008
ISSN: 1556-5068
DOI: 10.2139/ssrn.721701